Our automated content production software offers unparalleled benefits over manual production models, allowing you to create multi-versioned, multi-market online and mobile ad campaigns instantly, without the need for large in-house or outsourced teams of developers.
Signigficant cost
production efficiencies
Greater speed to market
for campaigns
Greater consistency and quality
Instant content / language changes
Rapid creation of
creative variants
Reduce spend on dynamic media by using standard instead
Brand compliant multi-market campaigns
highly contextual or hyper-local creatives
multi-variant Optimisation
small budget local market campaigns
With a vastly competitive market place, Volkswagen needed a new mode of digital DR media in order to keep ahead of the field.
We created a dedicated, standalone design and production studio to provide a tailored service for every Volkswagen retailer. An industry first, automated ad-builder tool, that allows ourselves and the client to access and view the final digital media within seconds of requesting it. Instant go to market digital media for dealers within the Volkswagen network to deliver sales and promotions of cars.
Savings on traditional agency production costs
Increase in dealers taking central media units rather than spending themselves
Hours turnaround from a 14 day initial process
With the advent of mobile payments and cheap air travel, Visa wished to take a highly creative message, customisable to 27 European markets, suggesting ‘even the smallest of merchants around the world, now take Visa’.
1 campaign, 12 master banners, with 35 changeable variables in each master banner, with each European market having individual media specs and schedules.
The result? More than 4,000+ customised banners were dynamically automated and served through DoubleClick, Facebook, trip advisor and publisher media, in an 8 week period.
Savings on traditional agency production costs
liaised with to deliver and activate into local media
Time reduction for copy adapts for new messages
There was a global programmatic buy of paid for media placements for HTML5 and static banners, comprising of 51 master banners, variable designs and layouts. Cisco needed a solution to generate over 2000 targeted pieces of advertising on time and within budget.
We created a simple automated process for a global client to replace a manual production and build process. 3 campaigns, 51 master banners, in 10 markets, to delivered through our automation tool. 2,008 pieces of content, from 1 operator, delivering to end media contact.
Industry deployed automated ad-build technology
Global markets, 1 centralisation asset & production process
targeted message adaptations from 1 master.
Produce creative DR digital advertising for 4 car ranges, 4 times a year, in a demanding UK market; quickly, on brand, covering all media personas
Using Otomo production automation to remove 4 weeks from a production process and 50% of traditional production costs.
The result? Asset upload, ad adaptation and output for client review, in a 2 day period.
Production cost saving vs. traditional manual build
Dynamic Creative Variables Per Ad
Hours turnaround for initial client review
OTOMO
Atrium @ LABS
North Stables Market
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