Our automated content production software offers unparalleled benefits over manual production models, allowing you to create multi-versioned, multi-market online and mobile ad campaigns instantly, without the need for large in-house or outsourced teams of developers.
Signigficant cost
production efficiencies
Greater speed to market
for campaigns
Greater consistency and quality
Instant content / language changes
Rapid creation of
creative variants
Reduce spend on dynamic media by using standard instead
Brand compliant multi-market campaigns
highly contextual or hyper-local creatives
multi-variant Optimisation
small budget local market campaigns
With the advent of the ‘diesel gate’ story and a vastly competitive market place from Asian competitors, Volkswagen needed a new mode of digital DR media in order to keep ahead of the field.
We created a dedicated, standalone design and production studio to provide a tailored service for every VW retailer. An industry first, automated ad-builder tool, that allows ourselves and the client to access and view the final digital media within seconds of requesting it. Instant go to market digital media for dealers within the VW network to deliver sales and promotions of cars.
Savings on traditional agency production costs
Increase in dealers taking central media units rather than spending themselves
Hours turnaround from a 14 day initial process
With the advent of mobile payments and cheap air travel, Visa wished to take a highly creative message, customisable to 27 European markets, suggesting ‘even the smallest of merchants, around the world, now take Visa’.
We produced: 1 campaign, 12 master banners, with 35 changeable variables in each master banner for 17 European markets in 19 languages, each with individual media specs and schedules More than 14,000 customised banners were delivered, for Facebook, trip advisor and publisher media, in 4 weeks.
Savings on traditional agency production costs
liaised with to deliver and activate into local media
Time reduction for copy adapts for new messages
There was a global programmatic buy of paid for media placements for HTML5 and static banners, comprising of 51 master banners, variable designs and layouts. Cisco needed a solution to generate over 2000 targeted pieces of advertising on time and within budget.
We created a simple automated process for a global client to replace a manual production and build process. 3 campaigns, 51 master banners, in 10 markets, to delivered through our automation tool. 2,008 pieces of content, from 1 operator, delivering to end media contact.
Industry deployed automated ad-build technology
Global markets, 1 centralisation asset & production process
targeted message adaptations from 1 master.
New models, bigger European growth and bigger sales targets mean pushing media spend, better retargeting through standard media, smarter inventory purchase and satisfying the consumer appetite for quicker deals.
Direct response activity, through Europe, across 5 different product ranges, 12 times a year. Removing 4 weeks from a production process, 70% of costs and 4 production sources into 1 tool. The upload, render, adaptation and download of 800 media ready files, in 2 days
Increase in dealers taking central media units rather than spending themselves
Internal marketing and dealer teams all dealt with
Hours turnaround from a 14 day initial process
OTOMO
Atrium @ LABS
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OTOMO
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Atlanta, GA
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