AUTOMATED CONTENT PRODUCTION

Our automated content production software offers unparalleled benefits over manual production models, allowing you to create multi-versioned, multi-market online and mobile ad campaigns instantly, without the need for large in-house or outsourced teams of developers.

BENEFITS

Reduced Manual Production

Signigficant cost
production efficiencies

Faster Production times

Greater speed to market
for campaigns

elimination of manual errors

Greater consistency and quality

Reduced amend cycles

Instant content / language changes

enhanced creative variation

Rapid creation of
creative variants

5 ways clients use Otomo

Reduce spend on dynamic media by using standard instead

Brand compliant multi-market campaigns

highly contextual or hyper-local creatives

multi-variant Optimisation

small budget local market campaigns

Case Studies

VW VW
VISA VISA
CISCO CISCO
SEAT SEAT

THE BRIEF

With the advent of the ‘diesel gate’ story and a vastly competitive market place from Asian competitors, Volkswagen needed a new mode of digital DR media in order to keep ahead of the field.

THE SOLUTION

We created a dedicated, standalone design and production studio to provide a tailored service for every VW retailer. An industry first, automated ad-builder tool, that allows ourselves and the client to access and view the final digital media within seconds of requesting it. Instant go to market digital media for dealers within the VW network to deliver sales and promotions of cars.

VW Case Study
VW Case Study
VW Case Study

THE RESULTS

80%

Savings on traditional agency production costs

65%

Increase in dealers taking central media units rather than spending themselves

48

Hours turnaround from a 14 day initial process

THE BRIEF

With the advent of mobile payments and cheap air travel, Visa wished to take a highly creative message, customisable to 27 European markets, suggesting ‘even the smallest of merchants, around the world, now take Visa’.

THE SOLUTION

We produced: 1 campaign, 12 master banners, with 35 changeable variables in each master banner for 17 European markets in 19 languages, each with individual media specs and schedules More than 14,000 customised banners were delivered, for Facebook, trip advisor and publisher media, in 4 weeks.

Visa Case Study
Visa Case Study

THE RESULTS

80%

Savings on traditional agency production costs

27 markets

liaised with to deliver and activate into local media

95%

Time reduction for copy adapts for new messages

THE BRIEF

There was a global programmatic buy of paid for media placements for HTML5 and static banners, comprising of 51 master banners, variable designs and layouts. Cisco needed a solution to generate over 2000 targeted pieces of advertising on time and within budget.

THE SOLUTION

We created a simple automated process for a global client to replace a manual production and build process. 3 campaigns, 51 master banners, in 10 markets, to delivered through our automation tool. 2,008 pieces of content, from 1 operator, delivering to end media contact.

Cisco Case Study
Cisco Case Study
Cisco Case Study

THE RESULTS

1st

Industry deployed automated ad-build technology

17

Global markets, 1 centralisation asset & production process

1200

targeted message adaptations from 1 master.

THE BRIEF

New models, bigger European growth and bigger sales targets mean pushing media spend, better retargeting through standard media, smarter inventory purchase and satisfying the consumer appetite for quicker deals.

THE SOLUTION

Direct response activity, through Europe, across 5 different product ranges, 12 times a year. Removing 4 weeks from a production process, 70% of costs and 4 production sources into 1 tool. The upload, render, adaptation and download of 800 media ready files, in 2 days

Seat Case Study
Seat Case Study
Seat Case Study

THE RESULTS

65%

Increase in dealers taking central media units rather than spending themselves

5

Internal marketing and dealer teams all dealt with

48

Hours turnaround from a 14 day initial process

CONTACT

UK

OTOMO
Atrium @ Interchange
Stables Market
Chalk Farm Road
London NW1 8AH , UK

hello@otomo.io +44 (0)203 301 3866

USA

OTOMO
Unit LW04, Arizona Lofts
195 Arizona Avenue NE
Atlanta, GA
30307, United States

hello@otomo.io +1 (678) 732-0938