AUTOMATED CONTENT PRODUCTION

Our automated content production software offers unparalleled benefits over manual production models, allowing you to create multi-versioned, multi-market online and mobile ad campaigns instantly, without the need for large in-house or outsourced teams of developers.

BENEFITS

Reduced Manual Production

Signigficant cost
production efficiencies

Faster Production times

Greater speed to market
for campaigns

elimination of manual errors

Greater consistency and quality

Reduced amend cycles

Instant content / language changes

enhanced creative variation

Rapid creation of
creative variants

5 ways clients use Otomo

Reduce spend on dynamic media by using standard instead

Brand compliant multi-market campaigns

highly contextual or hyper-local creatives

multi-variant Optimisation

small budget local market campaigns

Case Studies

VW VW
VISA VISA
CISCO CISCO
SEAT SEAT

THE BRIEF

With a vastly competitive market place, Volkswagen needed a new mode of digital DR media in order to keep ahead of the field.

THE SOLUTION

We created a dedicated, standalone design and production studio to provide a tailored service for every Volkswagen retailer. An industry first, automated ad-builder tool, that allows ourselves and the client to access and view the final digital media within seconds of requesting it. Instant go to market digital media for dealers within the Volkswagen network to deliver sales and promotions of cars.

VW Case Study
VW Case Study
VW Case Study

THE RESULTS

80%

Savings on traditional agency production costs

65%

Increase in dealers taking central media units rather than spending themselves

48

Hours turnaround from a 14 day initial process

THE BRIEF

With the advent of mobile payments and cheap air travel, Visa wished to take a highly creative message, customisable to 27 European markets, suggesting ‘even the smallest of merchants around the world, now take Visa’.

THE SOLUTION

1 campaign, 12 master banners, with 35 changeable variables in each master banner, with each European market having individual media specs and schedules.

The result? More than 4,000+ customised banners were dynamically automated and served through DoubleClick, Facebook, trip advisor and publisher media, in an 8 week period.

Visa Case Study
Visa Case Study

THE RESULTS

80%

Savings on traditional agency production costs

27 markets

liaised with to deliver and activate into local media

95%

Time reduction for copy adapts for new messages

THE BRIEF

There was a global programmatic buy of paid for media placements for HTML5 and static banners, comprising of 51 master banners, variable designs and layouts. Cisco needed a solution to generate over 2000 targeted pieces of advertising on time and within budget.

THE SOLUTION

We created a simple automated process for a global client to replace a manual production and build process. 3 campaigns, 51 master banners, in 10 markets, to delivered through our automation tool. 2,008 pieces of content, from 1 operator, delivering to end media contact.

Cisco Case Study
Cisco Case Study
Cisco Case Study

THE RESULTS

1st

Industry deployed automated ad-build technology

17

Global markets, 1 centralisation asset & production process

1200

targeted message adaptations from 1 master.

THE BRIEF

Produce creative DR digital advertising for 4 car ranges, 4 times a year, in a demanding UK market; quickly, on brand, covering all media personas

THE SOLUTION

Using Otomo production automation to remove 4 weeks from a production process and 50% of traditional production costs.

The result? Asset upload, ad adaptation and output for client review, in a 2 day period.

Seat Case Study
Seat Case Study
Seat Case Study

THE RESULTS

55%

Production cost saving vs. traditional manual build

44

Dynamic Creative Variables Per Ad

48

Hours turnaround for initial client review

CONTACT

OTOMO
Atrium @ LABS
North Stables Market
Chalk Farm Road
London NW1 8AH , UK

hello@otomo.io +44 (0)203 301 3866